Will internet television take consumers by storm? It may not be this year or next year but the transition is coming. I believe DISH Network may already have their foot in the door.
When I was younger, the internet was merely a place for the government and private business networks to communicate with each other. No access was given to the commercial public and the fact was, it was slow. During the 1990’s, dramatic improvements in communications led to the standardization of the internet as we know it today. The internet is now open to the public, it’s faster, more reliable and durable than it’s ever been. In recent years, many television providers started upgrading their systems to fiber-optic networks. This should provide additional support for a more reliable faster internet and in some instances video and phone services as well. Overall, the internet industry is being overhauled. I believe the future of television will be standardized and in one way or another all data will be transmitted over the internet to some degree.
Like the internet, the television industry has evolved over the past few decades. From traditional television programming known as over-the-air that’s distributed right to your television free of charge. To the 1980’s when an alternative was introduced known as the cable company, under this service you paid for cable channels offered by your local cable provider. These companies laid a network around your neighborhood or commercial property. Several years down the road, Satellite Television provider DISH Network and DIRECTV paved the way to offer everyone the ability to have cable channels, this self-reliant satellite system receives signal anywhere in the United States as long as there’s a clear view of the southern sky. Over the past decade satellite television has dominated the competition in terms of overall growth, reliability and customer satisfaction in the paid television service industry.
I see these industries evolving everyday, so what does this mean for the television and internet industry? With the internet and television (video) consumption widening, we can only speculate that the television industry will combine or conform to the internet and form a new video platform for pay TV providers. So, who’s leading the charge towards internet television? I believe, DISH Network will play the largest role with the transition of internet television. It’s been reported that DISH has approached several media companies about paid TV service being delivered over the internet. Opportunities like this may open the door for a more a la carte selection, choosing only the channels you want and leaving behind channels you don’t want. With DISH Network recently buying some wireless spectrum, we expect the company to roll out some type of internet service of its own, that should help support its video streaming business. DISH Network already offers a variety of Internet Television with international programming. DISH Network customers currently have the ability to send their television service out over the internet directly from their High Definition Digital Video Recorder.